12 Do’s and Don’ts for a Successful Black Friday

Black Friday is getting increasingly more popular not only in the US. it has become a trend followed by other countries also in Europe. The merchants want to make the most of Black Friday, offering the best possible deals to their potential clients who are searching the web even more intensively than ever before. some of the sellers are not limited to the Black Friday idea itself, especially if they sell their products or services online. No one is surprised by the fact that Cyber Monday or Cyber Week is getting more popular, too. What should you know about Black Friday and how can you prepare the right set of marketing activities for this occasion? Let us reveal it in our newest article.

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Vanity URL: everything you need to know

While running marketing campaigns, every detail matters. Among a great copy, attractive image, powerful CTA, appealing headline, dedicated hashtag or an accurate target group, another essential marketing aspect is a vanity URL. In the following article, we share the details on that topic. Keep on reading to find out how to use vanity URLs to maximize your marketing efforts. 

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Content distribution. How to boost it?

Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and videos that marketers create, should be valuable for the company’s target group. Only a piece of content tailored to customers’ needs can bring benefits to the business. Nevertheless, excellent content will not reach a wide range of readers or viewers unless it is well distributed. This article will cover the effective content distribution topic.

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Customer service 2.0 with AI chatbots

Nowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when it comes to choosing a brand. Read on to find out how to meet clients’ expectations with the help of AI-powered chatbots and how your business can benefit from such a solution. 

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Customer Journey: explained

Rising competition and customer expectations increase the need for improving customer experience (CX). To acquire new clients, maintain the relationship with them and, as a result, increase revenue, companies have to upgrade the whole customer journey. Do not wait any longer – keep on reading to find out what the buzz is about.

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Roundup post: Tips and ideas for non-standard marketing activities

Marketing is an extremely dynamic field. It evolves and changes every day, as well as customers. Strategies that work a few months ago can be expired today and not efficient enough. We have decided to ask several professionals who eat marketing for breakfast, content for lunch, and lead generation for dinner. That is why we are happy to present a set of tips provided by SaaS CEOs, marketers, and freelancers. Enjoy!

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Conversational commerce 101

The conversation is the most natural form of communication for humans. While new technologies are developing, we can not forget about the need for people to interact with other people. Fortunately, digital transformation enables easier communication with customers, and brands started to see their potential in conversational commerce.

How to take advantage of conversational commerce? Why is it crucial for business? How to drive sales with chatbots? Keep reading to find out!

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