Roundup post: Tips and ideas for non-standard marketing activities

Marketing is an extremely dynamic field. It evolves and changes every day, as well as customers. Strategies that work a few months ago can be expired today and not efficient enough. We have decided to ask several professionals who eat marketing for breakfast, content for lunch, and lead generation for dinner. That is why we are happy to present a set of tips provided by SaaS CEOs, marketers, and freelancers. Enjoy!

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Conversational commerce 101

The conversation is the most natural form of communication for humans. While new technologies are developing, we can not forget about the need for people to interact with other people. Fortunately, digital transformation enables easier communication with customers, and brands started to see their potential in conversational commerce.

How to take advantage of conversational commerce? Why is it crucial for business? How to drive sales with chatbots? Keep reading to find out!

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7 ways to boost your productivity at work

Nowadays productivity has become a buzzword, but honestly, if you want to keep up with the competition, you need to improve it as well. You have limited time at work so you need to make the most of it in order to achieve success and work efficiently. Check out our ideas for time and project management that you can implement even today. 

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How To Test A High-Converting CPA Offers and Verticals In Affiliate Marketing?

Nowadays, marketers have the number of ways vis-a-vis marketing their business effectively. Back in the days, it was not possible at all. At that time, marketers also had to get into the zone of severe risks during the business venture. However, at the present moment, advertising structures like CPA and affiliate marketing have lowered the perils of unpredictability in business market strategies. 

How many of you often wonder about the difference between CPA and Affiliate Marketing? 

Well, there is a slight difference and similarities between both of them. In a nutshell, you can say, in CPA marketing, you get paid whenever some action takes place. While, in affiliate marketing, you get money only after a purchase takes place. That’s why many people believe that the CPA is much more accessible in comparison to affiliate marketing. CPA and affiliate marketing is a  deep subject to understand. So, this is a short guide regarding make efforts to put all the elements of them in one platter. 

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How to reach out to new prospects with e-mail, call and retargeting

For every business, one of the most crucial challenges is to acquire new clients. There are many methods of reaching out to potential customers. In the following text, we will focus on three techniques that can be very effective, regardless of the industry and experience. 

Cold emailing and calling do not have the best reputation nowadays. Nevertheless, it can be resultful if you will have the right approach. With the help of new technologies and marketing automation, you can target people who might actually be interested in your offer. 

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Message like a pro: writing a successful copy

A key ingredient to the success of a marketing campaign is the quality of your messaging. If the message is poor, be that in appearance or content for example (and we’ll elaborate much more on that, don’t worry!), then you are going to struggle with getting anyone to properly read the communication – let alone to familiarise themselves with your business and offer, or complete the desired action. 

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How to create a content marketing strategy

Content marketing is nowadays a buzzword but it can also help your company to get traffic to your website, build your image as an expert in the field, gain customers’ trust and much more. 

You need a proper content marketing strategy to realize your company’s business goals. Once you have an idea on what you want to achieve and how you want to do it, you will be ready to create and distribute your content. Check out what your content marketing strategy should include! 

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