How To Improve Your Facebook Advertising Campaigns?

Are you struggling to make your Facebook ad campaigns successful and ameliorate your Return on Investment (ROI)? You are not alone. There are also so many other advertisers in the queue. After Facebook has recently changed its algorithm, the Ad game on the platform is getting faded. But don’t worry, we have come up with the solution. Check out some of the super-efficient tips that you can use to expand your organic reach on Facebook and improve your Ad campaigns.

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7 ideas for your company’s LinkedIn page you should implement today

LinkedIn can be a great platform not only for personal branding, but it can also help in a band’s marketing. It gathered already more than 500 million users around the world. LinkedIn is designed for business networking so that it can be successfully used for recruitment, but it also has a B2B potential.

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5 tips for effective email marketing

Email marketing is one of the most popular ways of communication with customers. Every day around the world people send 269 billions of emails. This crashing number can raise a question of whether it can be still an effective method of increasing sales. Nevertheless, 80% of retail professionals admit that email marketing is their greatest driver of customer retention. Additionally, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Hence, there is no doubt that you should continue or start including email in your marketing strategy.

Find out how to run a successful email campaign!

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The beginner’s guide to website optimization

Website is a crucial element of almost every business nowadays. You can start to promote your company once your website is ready. Thus you can direct people to a place where they can find all the essential information. But the website has many other functions! To make the most of its possibilities, you should optimize. In the following text, we highlight the most significant aspects.

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QR codes: how to integrate your online and offline marketing

In order to achieve the best results from their campaigns, marketers should integrate online and offline marketing. A great way to realize this arrived with the launch of QR codes, allowing a direct link to be quickly and easily established between offline media and an online webpage. Doing so provides marketers with the possibility of capturing consumers’ attention with a finite-sized (and timed) advertisement in the real world, and directing them to a webpage if unlimited marketing and information potential.

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How to use Twitter for business?

Every social media platform has its own specifics. On Facebook you can find more or less everyone who share their personal life, Snapchat is for the younger generation, Instagram is filled with beautiful pictures and LinkedIn is strictly for professional networking. They can differ in the posts’ form and style and for the most – the users.

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Click Through Rate: explained

Every marketer most likely is familiar with CTR. No wonder, increasing this measure is one of the most important tasks for marketing and business. The huge amount of commercial messages that Internet users get is overwhelming and it causes the lack of sufficient ads. Simply put, people, are not able to click in every banner they see. Why should they? Not every ad is interesting enough. On the other hand, marketers want to reach as many users as possible, when in fact, they should focus on reaching the most interested audience.

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Retargeting: how to do it smartly

According to the survey, a crashing 97% of the first-time e-commerce visitors actually do not finalize the transaction. For online stores that means extremely low conversion rate, but there is nothing to worry about. Instead, you should try out retargeting and master it to increase your return on investment. Of course, there are many factors that affect business success, like products’ quality, prices, and marketing strategy in general, as well as user experience on the website. Nevertheless, certainly retargeting is something you need to take advantage of.

In the following text, we will try not only to explain the aforementioned term but mostly show you how you can apply the theory in your marketing strategy even today.

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6 must-know marketing automation tips

Marketers face many challenges, but there are also many solutions that can make several processes and tasks easier. Fortunately, there is also marketing automation! In 2017 67% of Marketing Leaders who took part in the survey admitted they use a Marketing Automation Platform (source: Salesforce “State of Marketing”). Do not stay behind your competitors and take advantage of the solutions available on the market.

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How to make the most of Quora for your business?

Social media is nowadays one of the main marketing communication channels. While most marketers are focused on the most popular platforms like Facebook, Instagram, LinkedIn And Twitter you should consider using niche social networks that can provide you with better results. The great example of such a platform is Quora.

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