Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and videos that marketers create, should be valuable for the company’s target group. Only a piece of content tailored to customers’ needs can bring benefits to the business. Nevertheless, excellent content will not reach a wide range of readers or viewers unless it is well distributed. This article will cover the effective content distribution topic.Read more
Every now and then marketers have to come up with CTAs that supposed to increase their campaigns’ effectiveness. It will differ depending on the purpose, but the goal of using CTAs is always the same: to trigger the customer’s action. How to write effective CTAs and make the most of your marketing strategy? Read on to find out!Read more
Nowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when it comes to choosing a brand. Read on to find out how to meet clients’ expectations with the help of AI-powered chatbots and how your business can benefit from such a solution.Read more
Once somebody said that social media is just a buzzword until you come up with a plan, and this statement is quite relevant in today’s digital world. Startup companies, who are facing a tough time in promoting their products on different social media channels, can very well relate to it.Read more
Rising competition and customer expectations increase the need for improving customer experience (CX). To acquire new clients, maintain the relationship with them and, as a result, increase revenue, companies have to upgrade the whole customer journey. Do not wait any longer – keep on reading to find out what the buzz is about.Read more
Marketing is an extremely dynamic field. It evolves and changes every day, as well as customers. Strategies that work a few months ago can be expired today and not efficient enough. We have decided to ask several professionals who eat marketing for breakfast, content for lunch, and lead generation for dinner. That is why we are happy to present a set of tips provided by SaaS CEOs, marketers, and freelancers. Enjoy!Read more
The conversation is the most natural form of communication for humans. While new technologies are developing, we can not forget about the need for people to interact with other people. Fortunately, digital transformation enables easier communication with customers, and brands started to see their potential in conversational commerce.
How to take advantage of conversational commerce? Why is it crucial for business? How to drive sales with chatbots? Keep reading to find out!Read more
Nowadays productivity has become a buzzword, but honestly, if you want to keep up with the competition, you need to improve it as well. You have limited time at work so you need to make the most of it in order to achieve success and work efficiently. Check out our ideas for time and project management that you can implement even today.Read more
Nowadays, marketers have the number of ways vis-a-vis marketing their business effectively. Back in the days, it was not possible at all. At that time, marketers also had to get into the zone of severe risks during the business venture. However, at the present moment, advertising structures like CPA and affiliate marketing have lowered the perils of unpredictability in business market strategies.
How many of you often wonder about the difference between CPA and Affiliate Marketing?
Well, there is a slight difference and similarities between both of them. In a nutshell, you can say, in CPA marketing, you get paid whenever some action takes place. While, in affiliate marketing, you get money only after a purchase takes place. That’s why many people believe that the CPA is much more accessible in comparison to affiliate marketing. CPA and affiliate marketing is a deep subject to understand. So, this is a short guide regarding make efforts to put all the elements of them in one platter.Read more
For every business, one of the most crucial challenges is to acquire new clients. There are many methods of reaching out to potential customers. In the following text, we will focus on three techniques that can be very effective, regardless of the industry and experience.
Cold emailing and calling do not have the best reputation nowadays. Nevertheless, it can be resultful if you will have the right approach. With the help of new technologies and marketing automation, you can target people who might actually be interested in your offer.Read more