7 Instagram marketing tips

7 Instagram marketing tips

Welcome to 2019… when being on Facebook is not enough. If you want to grow strong on social media, you need to go further. Let’s think about Instagram.

This platform has enough power to influence its users’ shopping decisions more regularly than any other social media platform, but creating a profile is just the beginning. You need to know how to start your Instagram journey to make it work. And that is why we’ve got some pro tips for you – check the list down below, implement these suggestions in your strategy and make your social media efforts great again.

1. Branded Hashtags

Not only will it help to improve your business visibility, but also it will help your customers connect with your content through billions of pictures of other brands. Try some catchy and easy to use hashtags – it’d be the best if they had a little CTA.

It opens up a great opportunity to regularly appear in a follower’s feed. Thanks to Instagram features, you can invite your followers to also follow your unique hashtag. It doubles your chances of engagement!

2. Make Use Of User-Generated Content

It’s more authentic and therefore essential for building trust. It may be challenging to fit all the different and unique perspectives with your established brand, but it’s definitely worth trying! You will develop a system early on that will ensure that all user-generated content abides by your standards and is posted free of hassles.

Keep in mind that user-generated content must be carefully solicited, edited, and promoted to ensure that it actually resonates with followers.

3. Influencers Sell

You can expand brand awareness and increase sales by partnering with Instagram influencers to reach an audience that‘s specifically targeted to your products and services. Hollywood celebrities are not on top anymore when it comes to millennials and generation Z shoppers. They care about Instagram influencers, their insight into how they should live their lives, what they should buy, and what they should do.

Influencer marketing gives brands a unique opportunity to reach an engaged audience. Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s essential to consider precisely what you are paying for. Also, it’s crucial you spend more time thinking about your strategy and campaign goals before getting started on your influencer marketing campaign. Setting up crystal clear goals will drive initial planning decisions and help you determine the best fit for your partnership. While working with an influencer, it’s important to make the paid partnership feel as natural as possible. Sitting an influencer in a chair to talk about how great your product is will likely come off as an advertisement and will quickly lose your viewer’s attention.

Influencer marketing

4. Consistency Is Key

All your posts and Instagram page, in general, should be easily recognizable and relatable at a glance. Every aspect of it should align with your brand and target audience. If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers. No matter what you want to achieve, make sure to maintain a consistent brand personality, visual look, and story.

Create a brand theme – a set of guidelines that determine how your brand is represented on your IG page. It’s all about the acceptable colors, tones, fonts, picture styles, and many more. Think about your color palette – it’ll reflect your brand’s personality and values.

5. Don’t Forget About CTA

It’s proven that people are more likely to take action if they are driven to do so. Just like in your content marketing strategy, you always throw in a Call-to-Action at the end of each article you write. There’s a reason for this. Well, the same goes for posts on social media; especially Instagram. A Call-to-Action can be many things. You can directly invite your followers to purchase your products or services, or you can be more subtle.

What type of call to action should you use? Ask a question, encourage them to leave a comment, ask for their thoughts. No matter what type of Call to Action you decide to include – just make sure you do include one!

6. Diversify Your Content

It is not just about the pictures you post on Instagram. They might be truly effective, but Instagram is something more. It’s an ideal platform to share brief clips and generate traffic to your YouTube page. Instagram started allowing users to post videos in 2016, and since then, they have increased the allotted video time from 30 seconds to 60 seconds. Videos tend to stand out amongst the many images posted on the platform as they receive more engagement on average than other types of posts.

What’s more, don’t hesitate to take advantage of Instagram Stories, which is ideal for the type of time-sensitive, unfiltered content you might also share on Snapchat.

Characters of people holding movie icons illustration

All of the big brands use videos on Instagram, and there is a good reason.

7. Use Link Shortener

You are only allowed to place your link in a bio. In posts links won’t be active. An option to add link in a story is available only for users who have at least 10,000 followers. For those reasons, it is important to use the only opportunity wisely for smaller accounts.

While adding a link in a bio use a link shortener like RocketLink to customize it. Therefore, your link will simply look better in your profile. Additionally, you should make the most of it for your business! You can add additional elements that will appear when someone clicks your link. You can use a pop-up encouraging newsletter subscription, embed your video or add a chat box, depending on your business goals or current campaigns.

RocketLink collects data about people who clicked your shortened links. That way you can use this information to retarget, also on other platforms, to reach your potential customers again with adequate content.

Marketing activities on every social media platform, including Instagram, need to be analyzed and optimized. Use the tips presented above, observe effects and for the most, try to listen to your audience and create valuable and entertaining content.

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Written by…

Wojciech Jasnos
Co-Founder and CEO at RocketLink

RocketLink is a powerful URL Shortener and Link Retargeting platform that allows creating custom audiences based on anyone who clicks on your link (even when linking to third-party content).

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