12 Do’s and Don’ts for a Successful Black Friday

Black Friday is getting increasingly more popular not only in the US. it has become a trend followed by other countries also in Europe. The merchants want to make the most of Black Friday, offering the best possible deals to their potential clients who are searching the web even more intensively than ever before. some […]

Customer service 2.0 with AI chatbots

Nowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when it comes to choosing a brand. Read on to find out how to meet clients’ expectations with the help of AI-powered chatbots and how […]

Customer Journey: explained

Rising competition and customer expectations increase the need for improving customer experience (CX). To acquire new clients, maintain the relationship with them and, as a result, increase revenue, companies have to upgrade the whole customer journey. Do not wait any longer – keep on reading to find out what the buzz is about.

Roundup post: Tips and ideas for non-standard marketing activities

Marketing is an extremely dynamic field. It evolves and changes every day, as well as customers. Strategies that work a few months ago can be expired today and not efficient enough. We have decided to ask several professionals who eat marketing for breakfast, content for lunch, and lead generation for dinner. That is why we […]

Conversational commerce 101

The conversation is the most natural form of communication for humans. While new technologies are developing, we can not forget about the need for people to interact with other people. Fortunately, digital transformation enables easier communication with customers, and brands started to see their potential in conversational commerce. How to take advantage of conversational commerce? […]

7 ways to boost your productivity at work

Nowadays productivity has become a buzzword, but honestly, if you want to keep up with the competition, you need to improve it as well. You have limited time at work so you need to make the most of it in order to achieve success and work efficiently. Check out our ideas for time and project […]

How to reach out to new prospects with e-mail, call and retargeting

For every business, one of the most crucial challenges is to acquire new clients. There are many methods of reaching out to potential customers. In the following text, we will focus on three techniques that can be very effective, regardless of the industry and experience.  Cold emailing and calling do not have the best reputation […]

Message like a pro: writing a successful copy

A key ingredient to the success of a marketing campaign is the quality of your messaging. If the message is poor, be that in appearance or content for example (and we’ll elaborate much more on that, don’t worry!), then you are going to struggle with getting anyone to properly read the communication – let alone […]

How to create a content marketing strategy

Content marketing is nowadays a buzzword but it can also help your company to get traffic to your website, build your image as an expert in the field, gain customers’ trust and much more.  You need a proper content marketing strategy to realize your company’s business goals. Once you have an idea on what you […]