The beginner’s guide to website optimization

Website is a crucial element of almost every business nowadays. You can start to promote your company once your website is ready. Thus you can direct people to a place where they can find all the essential information. But the website has many other functions! To make the most of its possibilities, you should optimize. In the following text, we highlight the most significant aspects.

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QR codes: how to integrate your online and offline marketing

In order to achieve the best results from their campaigns, marketers should integrate online and offline marketing. A great way to realize this arrived with the launch of QR codes, allowing a direct link to be quickly and easily established between offline media and an online webpage. Doing so provides marketers with the possibility of capturing consumers’ attention with a finite-sized (and timed) advertisement in the real world, and directing them to a webpage if unlimited marketing and information potential.

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How to use Twitter for business?

Every social media platform has its own specifics. On Facebook you can find more or less everyone who share their personal life, Snapchat is for the younger generation, Instagram is filled with beautiful pictures and LinkedIn is strictly for professional networking. They can differ in the posts’ form and style and for the most – the users.

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Click Through Rate: explained

Every marketer most likely is familiar with CTR. No wonder, increasing this measure is one of the most important tasks for marketing and business. The huge amount of commercial messages that Internet users get is overwhelming and it causes the lack of sufficient ads. Simply put, people, are not able to click in every banner they see. Why should they? Not every ad is interesting enough. On the other hand, marketers want to reach as many users as possible, when in fact, they should focus on reaching the most interested audience.

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Retargeting: how to do it smartly

According to the survey, a crashing 97% of the first-time e-commerce visitors actually do not finalize the transaction. For online stores that means extremely low conversion rate, but there is nothing to worry about. Instead, you should try out retargeting and master it to increase your return on investment. Of course, there are many factors that affect business success, like products’ quality, prices, and marketing strategy in general, as well as user experience on the website. Nevertheless, certainly retargeting is something you need to take advantage of.

In the following text, we will try not only to explain the aforementioned term but mostly show you how you can apply the theory in your marketing strategy even today.

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6 must-know marketing automation tips

Marketers face many challenges, but there are also many solutions that can make several processes and tasks easier. Fortunately, there is also marketing automation! In 2017 67% of Marketing Leaders who took part in the survey admitted they use a Marketing Automation Platform (source: Salesforce “State of Marketing”). Do not stay behind your competitors and take advantage of the solutions available on the market.

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How to make the most of Quora for your business?

Social media is nowadays one of the main marketing communication channels. While most marketers are focused on the most popular platforms like Facebook, Instagram, LinkedIn And Twitter you should consider using niche social networks that can provide you with better results. The great example of such a platform is Quora.

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5 No-Fuss Ways to Figuring Out Where And How To Reach Your Audience

Reaching your audience is not a walk in the park: to do it effectively and with results you desire, you need to go an extra mile not once and not twice. If you know not only where to reach your audience, but also how to do it, you’re good to go. But before you start planning on how to increase visibility within your audience, let us ask you one question…

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Does Your Lead Generation Pass The Test? Ideas You Can Apply To Your Strategy Today

Lead generation: while for some it can sound like nothing but a buzzword, this is where the money lies. There are so many ways and methods marketers can use and test out to generate leads that it can become troublesome or they may get lost. How to wisely plan your strategy for lead generation?

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How to Completely Revamp Your Personal Branding?

Marketers and people responsible for communication care about their brand on social media and is willing to try several solutions to find out what performs best. This is obvious. What is not obvious, but it should be, is the huge power of personal branding that they should make the most of it – although, they sometimes give up trying. How to rock your personal brand and build not only an expert appearance, but also a straight way to increase desired conversion?

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