Message like a pro: writing a successful copy

A key ingredient to the success of a marketing campaign is the quality of your messaging. If the message is poor, be that in appearance or content for example (and we’ll elaborate much more on that, don’t worry!), then you are going to struggle with getting anyone to properly read the communication – let alone to familiarise themselves with your business and offer, or complete the desired action. 

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How to create a content marketing strategy

Content marketing is nowadays a buzzword but it can also help your company to get traffic to your website, build your image as an expert in the field, gain customers’ trust and much more. 

You need a proper content marketing strategy to realize your company’s business goals. Once you have an idea on what you want to achieve and how you want to do it, you will be ready to create and distribute your content. Check out what your content marketing strategy should include! 

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How To Improve Your Facebook Advertising Campaigns?

Are you struggling to make your Facebook ad campaigns successful and ameliorate your Return on Investment (ROI)? You are not alone. There are also so many other advertisers in the queue. After Facebook has recently changed its algorithm, the Ad game on the platform is getting faded. But don’t worry, we have come up with the solution. Check out some of the super-efficient tips that you can use to expand your organic reach on Facebook and improve your Ad campaigns.

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7 ideas for your company’s LinkedIn page you should implement today

LinkedIn can be a great platform not only for personal branding, but it can also help in a band’s marketing. It gathered already more than 500 million users around the world. LinkedIn is designed for business networking so that it can be successfully used for recruitment, but it also has a B2B potential.

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5 tips for effective email marketing

Email marketing is one of the most popular ways of communication with customers. Every day around the world people send 269 billions of emails. This crashing number can raise a question of whether it can be still an effective method of increasing sales. Nevertheless, 80% of retail professionals admit that email marketing is their greatest driver of customer retention. Additionally, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Hence, there is no doubt that you should continue or start including email in your marketing strategy.

Find out how to run a successful email campaign!

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The beginner’s guide to website optimization

Website is a crucial element of almost every business nowadays. You can start to promote your company once your website is ready. Thus you can direct people to a place where they can find all the essential information. But the website has many other functions! To make the most of its possibilities, you should optimize. In the following text, we highlight the most significant aspects.

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QR codes: how to integrate your online and offline marketing

In order to achieve the best results from their campaigns, marketers should integrate online and offline marketing. A great way to realize this arrived with the launch of QR codes, allowing a direct link to be quickly and easily established between offline media and an online webpage. Doing so provides marketers with the possibility of capturing consumers’ attention with a finite-sized (and timed) advertisement in the real world, and directing them to a webpage if unlimited marketing and information potential.

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How to use Twitter for business?

Every social media platform has its own specifics. On Facebook you can find more or less everyone who share their personal life, Snapchat is for the younger generation, Instagram is filled with beautiful pictures and LinkedIn is strictly for professional networking. They can differ in the posts’ form and style and for the most – the users.

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