Every marketer most likely is familiar with CTR. No wonder, increasing this measure is one of the most important tasks for marketing and business. The huge amount of commercial messages that Internet users get is overwhelming and it causes the lack of sufficient ads. Simply put, people, are not able to click in every banner they see. Why should they? Not every ad is interesting enough. On the other hand, marketers want to reach as many users as possible, when in fact, they should focus on reaching the most interested audience.Read more
According to the survey, a crashing 97% of the first-time e-commerce visitors actually do not finalize the transaction. For online stores that means extremely low conversion rate, but there is nothing to worry about. Instead, you should try out retargeting and master it to increase your return on investment. Of course, there are many factors that affect business success, like products’ quality, prices, and marketing strategy in general, as well as user experience on the website. Nevertheless, certainly retargeting is something you need to take advantage of.
In the following text, we will try not only to explain the aforementioned term but mostly show you how you can apply the theory in your marketing strategy even today.Read more
Marketers face many challenges, but there are also many solutions that can make several processes and tasks easier. Fortunately, there is also marketing automation! In 2017 67% of Marketing Leaders who took part in the survey admitted they use a Marketing Automation Platform (source: Salesforce “State of Marketing”). Do not stay behind your competitors and take advantage of the solutions available on the market.
Social media is nowadays one of the main marketing communication channels. While most marketers are focused on the most popular platforms like Facebook, Instagram, LinkedIn And Twitter you should consider using niche social networks that can provide you with better results. The great example of such a platform is Quora.
Reaching your audience is not a walk in the park: to do it effectively and with results you desire, you need to go an extra mile not once and not twice. If you know not only where to reach your audience, but also how to do it, you’re good to go. But before you start planning on how to increase visibility within your audience, let us ask you one question…Read more
Lead generation: while for some it can sound like nothing but a buzzword, this is where the money lies. There are so many ways and methods marketers can use and test out to generate leads that it can become troublesome or they may get lost. How to wisely plan your strategy for lead generation?
Marketers and people responsible for communication care about their brand on social media and is willing to try several solutions to find out what performs best. This is obvious. What is not obvious, but it should be, is the huge power of personal branding that they should make the most of it – although, they sometimes give up trying. How to rock your personal brand and build not only an expert appearance, but also a straight way to increase desired conversion?
While running a marketing campaign and generating leads the links which you use are essential. With RocketLink you can boost your links and use their outstanding functions for other purposes. Curious what special powers you might get with them? Fasten your seatbelt and read carefully!Read more
A survey showed that over half of social media users interact with brands more than once a month.
Smart Insights revealed that 3,196 billion people were active on social media in 2018. It became a popular channel for communication because on the most significant social networks marketers can find their audience. The competition among brands is stiff, though, so you should think outside the box while planning your social media marketing activities. Below you can find a few ideas that can boost your efforts.
How many tools do marketers know? We bet that you use quite a few of them, and possibly you are not looking for change especially if you like some tools more than others. What if we can tell you that switching and exploring new possibilities can bring you real savings? In this text, we’ll tell you about the tools that we think are worth trying. We hope that after reading this article, many of our proposals will be used by you.Read more